Protection Made Personal

Life Insurance, Critical Illness Insurance
& Income Protection Specialists

Welcome to Pure Protect, one of the UK’s leading insurance specialists.
We like to do things a little different here and make some promises to you:

  • No jargon ever, in fact, we have a Jargon Buster for you to read.

  • Treat you as an individual, always.

  • Understand and listen to what is important to you, and tailor our advice to it.

  • Never sell you something you don’t need, ever.

We offer a wide array of services aimed at protecting what matters to you

Individual Protection

Protecting yourself, and looking after your own individual needs

Protection for you and your family

Protection products for you and your family no matter what happens

Protection for you and your business

Protection products for your business no matter what happens

Adam Clifford
Adam Clifford
My partner and I were both really impressed with the service we received from Pure Protect. We dealt with Alan and everything was done very quickly but also thoroughly. As this was our first time sorting cover, we were glad to have everything explained in a way that made it easy for us to understand! We definitely recommend them for anyone else who needs insurance.
Alex Clarke
Alex Clarke
Extremely happy we went with Pure Protect, Alan is a pleasure to deal with and has been incredibly helpful not only in initially ensuring we had the right cover for our circumstances, but he's also very prompt to reply to any questions or queries that come up along the way. I'll always recommend him to any family or friends but if you're a stranger reading this and not sure, just arrange a chat with him, you won't be dissapointed. (If only I could get the same service from other insurance companies Home & Car I'm looking at you!)
Deano Harfield
Deano Harfield
Awesome service, Alan made sure we got the best insurances that are relevant to us, for the cheapest cost
Paul Phillips
Paul Phillips
Could not improve. Our advisor was helpful, kind and knowledgeable. We were recommend to anyone.
Having arranged insurance in the past through Dale at Pure protect, I recently contacted him to arrange some life and critical illness cover. As always, Dale is knowledgeable and always explains different levels of cover and options and my policy was put in place easily. He always responds to queries quickly. I would recommend Pure Protect.
Alexandra Lhopitallier
Alexandra Lhopitallier
Great service from Alan Mc Conville, he made sure he understand my circumstances so he could suggest the best products and when I needed help and support, he was happy to have a call to run through the options , I would recommend Pure protect
Malcolm Dear
Malcolm Dear
I was given all the information to make an informed decision and was then kept up-to-date as my application went through the process.the staff were always friendly and made me feel that I was the only thing that mattered. I will be using again
Mark Smith
Mark Smith
Very easy company to deal with, great communication all the way through. Would certainly recommend Pure Protect for anybody needing critical illness cover.
I have recently got cover through Pure Protect and Dale went above and beyond to make sure the cover I now have in place is exactly what I wanted. He was very quick to reply to emails and a detailed explanation was always given, including any queries I had. Fantastic service, thanks Dale!

Cover and protection are provided through our friends at

Scottish Widows Logo
Guardian Logo
Royal London Logo
Zurich Logo
Aviva Logo
The Exeter Logo
Canada Life Logo
Legal & General Logo
Cirencester Logo
British Friendly Logo
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Umun Logo
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100% Personal Service

We help with tricky paperwork and provide impartial, jargon-free advice to ensure that you make the right product choice for you.

Award-Winning Consultants

Our highly qualified advisers compare insurance products based on a fair and personal analysis in moments to ensure that we find the most suitable policy for you.

Extensive Range of Products

Our range of products includes life insurance, critical illness cover, private medical insurance, income protection and more.

Never Knowingly Sold

We take the time to get to know you, and what is important to protect in your world. Our advice is tailored to your unique requirements.

Stories like Laurence’s are why we do what we do